Why show pieces when you have the whole puzzle?

The great thing about shopping online is that I can search for and find almost anything when I know what I’m looking for.  And that’s great, but when I don’t really know what I’m looking for, what happens then?  I could find a range of products that should be ok, but really, I’m not sure.

Not Sure = Cart Abandoned

In eCommerce, we're all too aware of the very tangible connection between ‘Not sure’

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How often do you talk to your customers?

The opportunities for direct customer contact seem to be growing fewer and farther between as technology advances with more efficiencies and better self-service functionality. 

This is a good thing though, right?  After all, if we can make a task easier for a customer, and achieve it without the need for human intervention, it’s WIN, WIN! 

So what’s the problem?

Well, sometimes we can focus more...

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Customer Dashboards

Would you like your customers to self-manage their own accounts?

 

We have a solution that we can configure for you...

...and it won't break the bank.

 

Meet our ‘Basic 5’ Customer Dashboard

 

 

This feature is quickly becoming popular as it significantly reduces incoming calls from end-user customers by empowering them to manage their own accounts.

 

This quick win is an easy install with...

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Commerce Vision Celebrates Best Practice Personalisation

Brisbane, Australia – March 7, 2018

Today, Commerce Vision announce the release of their highly anticipated Personalisation module, created specifically for their Customer Self Service eCommerce platform. 

Personalisation has been designed from the ground up to allow digital marketers to individualise the customer experience, including targeted messaging, content, and product suggestions.    

...

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So long and thanks for all the fish

This is it. It’s time to look back on all we’ve achieved and say goodbye.

 

Too dramatic? Probably.

 

Alright, so we’re only saying goodbye until January, but we have definitely covered a lot this year. I’m seeing so many of you progressing in your eCommerce journeys and you really have become true adventurers. I thought I’d use today to shout out some of our most engaging (and sometimes...

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Personalisation is not scary

Personalisation is one of those hot topic words that gets thrown about a lot, especially in the world of eCommerce. Honestly, it’s at the point where hearing it gives me a bit of a Hitchhiker’s Guide to the Galaxy moment. Those poor petunias.

 

©Buena Vista

 

It’s not because the concept of personalisation isn’t sound. In fact, the idea of serving content users want to see to the very users who...

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Would you leave a store without a manager?

Sounds a bit far-fetched, right? One of the primary requirements in setting up a store is having someone to manage it. The manager may not need to be in the store every second of every day, but they do need to keep an eye on what’s going on and be proactive in changing things up.

 

Some of you probably know where this is heading…

 

One of my favourite misconceptions to tackle is that creating an...

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Becoming B2B Batman

Do you sell a product? Do you sell convenience? Do you sell quality, or quantity, or maybe experience?

 

I was reading this article the other day and it talks about a rather famous - or infamous in some circles, I’m sure - report by Forrester Research called Death of a (B2B) Salesman.

 

Now I’m not about to start showing the Four Horsemen of the Apocalypse to their seats just yet, but there’s a...

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You don’t need to be Einstein to experiment

“With how many things are we on the brink of becoming acquainted, if cowardice or carelessness did not restrain our inquiries.” – Mary Shelley, Frankenstein

 

When people talk about experiments, I tend to think of a vaguely ominous abandoned house with a mad scientist laughing about how “It’s genius, GENIUS I say!”…or the Powerpuff Girls. Sadly, the kind of experiments I’m likely to do have no...

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It's data but is it information?

 

It’s no secret I have a love of data.

 

Data driven design and feedback-based iterative changes… these are a few of my favourite things (don’t worry I’m not going to start singing The Sound of Music).

 

It’s one thing to tell you this is how (I think) you can get the most bang for buck when making changes to your site, but it’s another to show you how. So rather than talking about concepts, I...

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