This time last year, we wrote about our observations on the state of eCommerce in a mid-COVID world.
So long and thanks for all the fish
This is it. It’s time to look back on all we’ve achieved and say goodbye.
Too dramatic? Probably.
Alright, so we’re only saying goodbye until January, but we have definitely covered a lot this year. I’m seeing so many of you progressing in your eCommerce journeys and you really have become true adventurers. I thought I’d use today to shout out some of our most engaging (and sometimes controversial) blogs, so if you missed any of them you can check them out over the holiday break.
Let’s take a little trip down memory lane…
In February, we introduced the Customer Success Tenets that have shaped how I engage with you and help you grow. Our three pillars: Information, Customer Experience, and Personalisation have provided a solid foundation, and I’ll continue to reference these as we uncover new eCommerce options for you to explore.
In March, we introduced the first part of the Layout Creator. This has since been expanded to allow you to do things like assign custom layouts to specific categories. This leans heavily into those tenets, as it’s all about serving the content your users want in the way they most want to consume it.
In April, I rocked the boat by saying that I really don’t like banner sliders. I’m going to be honest, I still don’t like them. But we’ll be seeing some additions to the banner options next year that I’m pretty excited for, so keep your eyes peeled.
In May, we said hello to Lucy! She’s grown up a lot since then and now has her very own room in the CV house (by that I mean she has her own website over here). Aaron became the official Product Manager of Lucy (congrats!), and we found so many opportunities to reduce our customers’ cost-to-serve, we could barely keep up.
We hit the midway-point in June and I stopped to talk to everyone about stock. It’s still one of those critical parts of the eCommerce game that I think gets neglected too often. As an avid online shopper (for research purposes, I swear!) there are few things as annoying as not knowing whether you’ll get your order as quickly as you want because you don’t know whether it’s in stock.
By the time July came around, I had mega menus in my sight. An in-depth post examined when they’re a good thing for your site, and when they’re just an eyesore!
August saw our Director of Consulting Services, Andrew Rogencamp, adding his knowledge to the blog-o-sphere for the first time this year to talk about B2B eCommerce and its known complexities.
September had me back in the research seat, trying to understand exactly what it is that makes a good product detail page. I even went so far as to include before and after examples of good product descriptions so you could get your hands dirty!
In October we launched Flyer Creator with the help of one of our customers, Kincrome. The aim was to give time back to your marketing team without taking resources and support away from your smaller customers. So far, it seems to be doing the trick for those using it, so I’m one happy camper!
Finally, last month we looked at some of those “quick wins” bloggers will always tote as being great ways to increase your conversion, and what they can actually cost a business. Oh, yes, “Why don’t you just offer free shipping?” I’m looking at you!
Man oh man! Writing it all down makes it obvious exactly how much we’ve done this year. And just how far we’ve all come! A huge thank you to all of you for your time, and the sometimes challenging but always brilliant questions you pose to the whole team here at CV. I know I can’t wait to see what next year has in store!