Brisbane sign

About us

Commerce Vision

22+ years of
digital commerce

SSS Australia have been supplying medical equipment and consumables to the Australian healthcare market for over 45 years. Known for their unwavering commitment to customer care, the team at SSS Australia strive to set a benchmark in gold standard service. That aim naturally extends to their online channel, and with an eye for innovation, they work hard to offer their customers the best online experience possible.

SSS Australia aren’t new to eCommerce. The successful healthcare supply company has offered its customers online ordering since the early 2000s. But since that time, B2B eCommerce has matured and its users have grown more sophisticated. Recently, the team at SSS Australia had come to realise their existing platform wasn’t delivering the sort of agility and flexibility they needed. They found they needed to build customisations on top of their existing platform in order to offer their customers features that were considered ‘non-standard’ for B2B.

They found themselves at a crossroads: either upgrade to a newer version of their current platform, or start evaluating other options. And thus the partnership with Commerce Vision was born.

Since 2001 we've been the leader in digital commerce across Australia & New Zealand. Founded on a rock solid ERP pedigree, Commerce Vision are known for our B2B expertise and deep integration capability.

We understand complex business process inside and out - not just the data, but the logic behind it.

We build for B2B complexity, without sacrificing the B2C experience.

It's why the companies who partner with us, stay with us.

Our Story

  • 2001 - Commerce Vision founded

    Boasting an xBox console (but no air conditioning), a Paddington workers cottage was the very first Commerce Vision HQ in sunny Brisbane. 

    Founded by ERP expert John Farnea in 2001, Commerce Vision would quickly grow to become the leader in integrated B2B ecommerce across Australia. 

  • 2001 - Our First ecommerce site goes live

    After spending most of our petty cash on a single Qantas ticket to Melbourne, we landed our first major B2B customer contract.

    Launching their ecommerce site in 2001, we're proud to say that Bikecorp are still a Commerce Vision customer today. 

  • 2011 - Mobile Sales app released

    Going by the nickname 'MAF', Commerce Vision's Mobile Application Framework was, in essence, one of Australia's earliest responsive mobile websites. 

    Designed to give field sales teams the power of real-time data on a tablet device, our ERP-integrated MAF armed field reps with tools to provide top notch service and account management - anytime, anywhere.

  • 2017 - LUCY Released

    Designed to conquer the no-man's-land between B2B orders placed online and those emailed to suppliers as PDF purchase orders, Lucy is the automated order processing hero we were waiting for.

    Our sales automation tool is a fast-growing success story. In 2021 alone, Lucy automatically processed more than 1.5m lines of data from 300,000 purchase orders, saving our customers, literally, millions of dollars in manual labour 

  • 2021 - Potentia Capital acquires Commerce Vision

    Boasting an impressive portfolio of Australian & New Zealand-based software and technology companies, Potentia Capital obviously know a great business when they see one.

    The tech-specialist private equity investors were "attracted to Commerce Vision’s high quality team and product" and saw massive opportunity for transformational growth.  

    Potentia Capital announced their majority share in Commerce Vision in March 2021.

  • 2022 - Commerce Vision acquires Opmetrix

    In search of an outstanding Field Sales & Merchandising application to take our mobile sales offering to the next level, we were fortunate enough to find Opmetrix and their world-class mobile CRM. 

    With Potentia's backing, Opmetrix proudly joined the Commerce Vision family in April 2022, rounding out our B2B solutions stack beautifully.




Our world-class, purpose-built B2B solutions solve for complexity without sacrificing the B2C experience.

Our expert knowledge & experience allows us to integrate, innovate, and solve the challenges others aren't even thinking about​. 

Commerce Vision platforms solve complex problems, at scale, so our customer's experience is easy.




We're a passionate, customer-obsessed team of people, delivering not only powerful B2B solutions, but backing them up with unbeatable service.

We're dedicated to continuous growth and innovation, striving to empower our customers to win their "unfair share" of business. 





We reduce complex B2B problems to simple solutions, delivering results for our customers that are second to none. 

Learning, understanding, and growing with our customers enables us to execute at the detail level, long after the 'go live'. 

Our functionally-rich solutions differentiate our customers from their competitors - every day, in every industry. 

Meet our team

We're passionate about going above and beyond to develop, deliver and support world-class omnichannel solutions.

  • Leadership
  • Engineering
  • Professional Services
  • Customer Success
  • Support & Finance
  • Sales & Marketing
Andrew Rogencamp Chief Operating Officer
Ben Mostafa Chief Technology & Product Officer
Troy Brady Chief Infrastructure & Security Officer
Fang Fang Chief Financial Officer
Ben Sharp Chief Revenue Officer
Jessica Turnbull Chief People Officer
Camila Hynes Head of Marketing
Christian Kohl Head of Development
Thomas Fung Head of Integrations
Aidan Thomas Head of Product
Matthew Evlampieff Head of Mobile
Mark Otmarich Head of Customer Support
Adam Lead Developer, Lucy
Aidan Head of Product
Ahmed Software Developer
Anitha Software Developer
Antony Software Developer
Ben Chief Product & Technology Officer
Brad Infrastructure
Cameron Lead Developer, Opmetrix
Chris Test Analyst
Christian Head of Development
Daniel Software Developer
Danish Consultant
Eion Senior Technical Lead, Opmetrix
Elliot Product Owner, CV ecommerce
Ginia Test Lead
Isaac Software Developer, Lucy
Jaymie Technical Analyst
Jeff Software Developer
Justin Software Developer
Kim Software Developer
Natasha Product Owner, Opmetrix Mobile
Neetish Business Analyst
Paul Team Lead
Romesh Integration Manager, Opmetrix
Shane Infrastructure
Troy Chief Infrastructure & Security Officer
Vicki Team Lead
Xin Software Developer
Andrew Technical Business Analyst
Anna PMO Programme Manager
Ben Lead UI / UX Designer
Bethany Project Manager
Karly Technical Business Analyst
Michael Technical Business Analyst
Nick Mobile CRM Specialist, Opmetrix
Phuong Project Manager
Scott Technical Business Analyst
Shaun UI / UX Designer
Thomas Head of Integrations
Tina Solutions Developer
Andrew Customer Success Manager, Commerce Vision
Ben Operations Manager, Lucy
Alex Support Consultant
DJ Support Consultant, Opmetrix
Dylan Support Consultant
Fang Chief Financial Officer
Henry Support Consultant, Opmetrix
Mark Head of Customer Support
Oliver Support Consultant, Opmetrix
Oscar Support Consultant, Opmetrix
Renae Team Lead, Support
Simon Support Consultant, Opmetrix
Ben Chief Revenue Officer
Camila Head of Marketing
David Consultant
Jack Business Development, Opmetrix
Julian Business Development Manager
Katie Marketing Manager
Matt Business Development Manager, Opmetrix & Head of Mobile
Wade Business Development Manager

Our partners

We believe in the power of collaboration.
Together with our partners, we deliver world-class B2B commerce solutions.

But enough about us

Let's talk about you