Story Bridge_B&W Our story begins 20 years ago in a small house in Brisbane’s inner-city.

It was 2001 and John Farnea, having recently left an ERP software company, decided to put his love of technology to new use. John had visions of building a company that would develop and support industrial-strength eCommerce applications. As businesses everywhere started grappling with going digital, there was a lack of B2B eCommerce solutions simple enough for an end user, but robust enough to integrate to enterprise level ERP software. 

And so, Commerce Vision was born.

Before long, one man turned into a team, and that year the first version of our eCommerce platform - Customer Self Service - was released.

Our deep B2B eCommerce capabilities are complemented by our fast-growing Lucy solution (sales order automation) and our leading mobile CRM and sales platform, Opmetrix.

Ever since then, customer by customer, we’ve kept delivering world class eCommerce software to support Manufacturers, Distributors, and Retailers. Our experience, knowledge, and understanding for our customers has earned us a reputation as trusted partners, as well as countless word-of-mouth referrals.

We’ve long outgrown that rented house in Paddington. We still call Brisbane home, but we now serve customers all around Australia, New Zealand, and the globe.

With close to $2bn per annum flowing through our applications, Commerce Vision has grown to be a leader in integrated eCommerce.

Platform. People. Results.

It’s what we’re known for, and it’s what sets us apart.


Leadership Team

Commerce Vision is led by a team of individuals with over 150 combined years of experience in development, technology, commerce, consulting, and sales.


Product & Development Team

We create the software that brings your online business to life. Our Australian-based team of developers and consultants are the people behind Commerce Vision’s eCommerce platform, CMS, Lucy, Mobile Sales, and Trading Partner Network. Working together, we ensure our digital roadmap leads to innovation that can truly transform your business.

Professional Services Team

Our customers live and breathe their business, we live and breathe eCommerce. We get to know our customers’ unique goals, frustrations, and processes, allowing us to get creative and configure our platforms to their individual requirements. Our skills encompass business analysis, UI/UX design, project management, and a whole host of technical specialties.

Customer Success Team

It’s all about the relationship. We get to know you and your business, stay connected for regular health checks and do everything in our power to ensure you get the most out of your Commerce Vision platform. Our philosophy is simple - when our customers win, so do we.

Support & Infrastructure

We’re in your corner! Our Support Team are there when you need us, making certain everything runs smoothly and the lights stay on. No matter which Commerce Vision solution you’ve got, we’ve got your back.

Sales & Marketing

Our sales and marketing team are genuinely passionate about your eCommerce journey. With strong relationships with our customers and our colleagues, we're here to help guide you on your digital journey.

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eCommerce, Mobile Sales, EDI and Order Automation

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Manufacturers, Distributors, Wholesale and Retail

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Case Studies
Companies like yours turn to us for eCommerce

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