B2B eCommerce... is there something missing?

Why in this age of the ‘internet of things’ are some companies and sectors lagging in online order processing?

 

From a throughput and cost-2-serve perspective, eCommerce presents obvious benefits to B2B sellers. And on the surface, online ordering seems convenient for buyers as well.

But we’ve made an observation: whilst overall engagement increases with an eCommerce presence (think researching...

Read More...

Taking our own advice: Image optimisation case study

I have a shameful secret to admit to you all.

 

You know how I harp on about image optimisation being one of the first things you should look at for a quick win on site speed? Well… it turns out we hadn’t been doing it ourselves.

 

… I’m this guy right now…

 

 

The bright side to our bungle is that I can now show you how to go about tackling a problem like this.

 

Let’s break it down.

 

First,...

Read More...

5 tips to happier customers

1. Take them where they want to go

This one is a no-brainer and personal pet peeve that’s missed more often than you’d think. If you’re advertising a product, make sure that your ad links directly to that advertised product. There’s nothing more annoying than seeing an ad for a knife block (for example) that you really like the look of, then clicking on the ad only to find yourself wandering...

Read More...

Aligning customer product expectations with reality

Have you ever tried to explain a colour without using its name? No? Give it a go.

 

© Red vs Blue

 

Pop quiz: How many shades of blue do you think there are?

Answer: Depending on your definition, there’s somewhere between 26, 250, and an almost infinite number.

 

… That wasn’t a very useful answer was it?

 

Which brings me to the point of today’s blog post: image tagging and product variants....

Read More...

5 security tips, and why you should care about them

It seems like everyone and their dog is willing to raise a big scary security flag and waive it around in the interests of being seen as an expert. Now, don’t get me wrong, security is important (and a big part of the decisions we make here at Commerce Vision), but that whole waving a red flag at a bull thing seems a bit outdated and frankly… not very helpful.

 

So here’s some (hopefully) helpful

Read More...

Mega Menu or Mega Fail?

This week we’re putting the spotlight on those mega-menus. You know, these things:

 

What’s up, JB?

 

Websites love them… but do users?

 

Lucky for you I went diving through the internet to find answers.

 

The short answer: no… and yes.

 

There are a few main points to cover, so let me break them down.

 

Giving users too many options is actually bad for them.

When we’re walking through a...

Read More...

Staying on the Google Gravy Train with Meta Descriptions

Alright, it’s not the best blog title in the world, but I have to say, trying to make a pun out of “meta description” isn’t easy… you try it!

  

It's not the first time I've mentioned metadata in a blog, and it probably won't be the last. After all, it's a pretty key piece of the ecommerce website puzzle. 

 

Today though, I wanted to talk to you specifically about meta descriptions. Google have...

Read More...

It’s a bird! It’s a plane! It’s a CMS Upgrade!

Oh yes, it’s that time again. We have another CMS upgrade, hot off the presses for you.

 

I’ve got several shiny new features to show you, so let’s dive right in!

 

Ask and you shall receive.

Copy website user – This was available in the classic CMS and we’ve brought it over to the new styling for you.

Campaign Import/Export – This was something else that we had in the classic CMS. In a previous...

Read More...

Taking the guess work out of customer visits

"Amazon doesn't kill retail, it just kills bad retail" - John Winning, founder of Appliances Online

 

I think one of the biggest "panic" buttons on most people's radars now is that 800lb Amazon gorilla steadily making its way to Australian shores. 

 

Let's be honest for a moment.... This was always going to happen. 

 

Whether it was Amazon, or another retail giant, or even the mass-adoption of...

Read More...

Let's talk about stock, baby!

Let’s talk about B2B. Let’s talk about all the good things and the bad things fulfilment can be… Ok so it doesn’t quite fit the song and I’m probably showing my age a little with a Salt-N-Pepa reference (plus the details I’m about to get into aren’t specific to B2B, it just rhymed).

 

Despite my (awful) jokes, today’s blog post is about a crucial part of the eCommerce game:

 

Stock.

 

Without...

Read More...

Like the article? Subscribe below for a weekly dose of eCommerce and Business wisdom