Get ready for an early Christmas, it’s CMS upgrade time

Are you ready for an early Christmas present? Because boy, have I got a doozy for you! The elves are working full-steam tonight preparing a shiny new version of the CMS. It will be ready for you at the crack of dawn on Thursday morning. To make sure you can get the most out of all the presents we have in store I thought I'd let you in on the fun a little bit early.

 

Ready? Set. Go!

 

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Why create when you can automate? Introducing Flyer Creator!

It’s feature week here at Camp CV and I wanted to talk to you about something we’ve only had for a little while now. Flyer Creator!

 

@Illumination Entertainment

 

Before I launch into show and tell, I wanted to give you a little bit of background on how this came about. One of our customers, Kincrome, came to us with a problem.

 

As a B2B company, many of their customers wanted flyers to be...

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Are you focusing on the bull and forgetting the (cash) cow?

If offered the choice of $5,000 in a lump sum at the end of 6 months or $100/month indefinitely, which would you choose? How about if I told you that you could have both, but you’d need to work a little harder in the short term for it?

 

I promise I’m not about to start selling you a pyramid scheme... I’m talking about consumables.

 

When you’re focusing on budgets, it can be easy to look at...

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Tailoring your FAQs to your user

The only thing that you absolutely have to know is the location of the library.

-  Albert Einstein

 

Today I’m taking a leaf out of Einstein’s book, and expanding on it a bit with something that’s available to all sites running 3.95+. Presenting your users with content that’s relevant isn’t a new concept (if nothing else you’ve had to listen to me harp on about it pretty constantly for a while...

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What makes a good Product Detail page?

In the past, I’ve put Banner Sliders and Mega Menus under the microscope, so I thought it was about time I turned my eye to the Product Detail page.

 

As I expected… there is boatloads of research on what works, and what doesn’t. And a LOT of opinions on the subject. Don’t worry, I’m not going to throw an avalanche of links at you. I thought I would distil all of the info down to some actionable...

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Fulfilment is the new black

A few years back, our Director of Consulting Services - Andrew Rogencamp wrote a post on the differences between integrating and interfacing to ERPs like PRONTO. Reading that post, the lightbulb moment for me was in the need for speed and simplification of the fulfilment process in eCommerce. And as you have an eCommerce platform that’s integrated to your ERP system you are already ahead of the...

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PunchOut (not Mayweather vs McGregor)!

No, I’m not talking about the big fight from a fortnight ago, or the Nintendo game from the 80’s (though I did find an online version of the Mike Tyson version if you want to take a trip down memory lane).

 

I’m talking about PunchOut as it relates to eCommerce. Oh yes, it’s another cool tool in the CV arsenal just waiting for you.

 

For those who don’t know what it is, PunchOut is a method of...

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How to ask your customers what they want without asking them

Recently I was speaking to a customer who had some usability questions around a particular section on their website. They didn’t yet have a detailed understanding of what exactly wasn’t working, they just knew it could be better. I’m sure many of us have ended up in a similar situation.

 

You know something about that thing needs to change, but you don’t know What exactly.

 

There are a number of...

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Stop trying to fill a leaky bucket

Today’s blog focuses on a simple but powerful premise: don’t use customer acquisition to offset customer attrition.

 

A bold and possibly inflammatory statement, I know. But it’s based on a concept that I’m seeing gain traction as the focus of sales continues to shift towards a customer-first (or ‘customer obsessive’ as the analysts are now calling it) mentality.

 

I could go on about how sales...

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B2B eCommerce... is there something missing?

Why in this age of the ‘internet of things’ are some companies and sectors lagging in online order processing?

 

From a throughput and cost-2-serve perspective, eCommerce presents obvious benefits to B2B sellers. And on the surface, online ordering seems convenient for buyers as well.

But we’ve made an observation: whilst overall engagement increases with an eCommerce presence (think researching...

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