Commerce Vision 10 February 2023 2 min read

How will your B2B business connect with the customer of the future?

How will your B2B business connect with the customer of the future?


Let's hear from Bernard Salt - renowned demographer and futurist

On March 14, 2023, Commerce Vision welcomed Bernard Salt, a well-known demographer, futurist, and keynote speaker who's been analyzing the demographic trends of the world for more than two decades. He is best known for his insights on the changing demographics of society and their impact on the economy and culture. Bernard is a regular columnist for The Australian newspaper, and is the Managing Director of The Demographics Group.

In our webinar, Connecting with the customer of the future, Bernard discussed the trends, shifts, and changes to the fabric of Australian society, and the impact they're likely to have on B2B ecommerce.

A leading social commentator

Bernard started his career as a demographer in Australia and has since become one of the most sought-after speakers in the industry. He is a regular commentator on the changing demographics of society and their impact on the economy and culture. He has also published several books on the subject, including The Big Shift.

His work is particularly focused on the impact of aging populations on the economy, as well as the rise of the millennial generation and their impact on the workforce and consumer behaviour. He also explores the effects of globalisation, migration, and technological advancements on demographics and the economy.

One of the key themes of Bernard's work is the idea of 'megatrends', or long-term shifts in the demographic landscape that have a profound impact on businesses. He argues that understanding these trends is crucial for businesses as they plan for the future.

His work has been widely praised for its insightful and thought-provoking demographic analysis. He has been featured in numerous media outlets, including The Wall Street Journal, Forbes, and The Sydney Morning Herald, and has been a guest speaker at many conferences and events around the world.

During the Connecting with the customer of the future webinar, Bernard surfaced fascinating insights into how demographic changes tell us a story about where the biggest growth and opportunities are.

The B2B landscape is changing profoundly in a post-Covid world

The pandemic has had a profound impact on the global economy, and the B2B ecommerce landscape is no exception. There's been an acceleration in the shift towards online commerce, including increased adoption of online marketplaces, greater focus on digital transformation, expansion of delivery and logistics services, and growth of mobile and omnichannel solutions. These changes are likely to have a lasting impact on the industry, and B2B businesses will need to adapt to stay competitive in a rapidly evolving marketplace.

Bernard focussed on issues like these in Connecting with the customer of the future, discussing why Australians have pivoted to an online tech world because it delivers a better quality of life, and what that means for B2B organisations. The webinar also covered:

  • Workforce shortage and immigration issues - these are particularly relevant when businesses are struggling to retain or employ
  • Millennials - this demographic is now assuming positions of power in many organisations. With this comes a natural shift to digital-first
  • The fastest growing industries - among which are online retailing and distribution centres. This means e-commerce is more powerful than ever

The webinar was a fantastic opportunity for B2B business owners and senior leaders to gain vital insights into the kinds of demographic changes that impact on decision-making and business growth. 

Missed it? Not to worry - access the recording on-demand.

Webinar - 1