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In the last five years, the cost of acquiring new customers has increased by over 50%. SEO, SEM and sponsored social posts… Marketing is simply becoming more expensive.  In a growing business, I’m sure you agree, costs are considered investments. Customer acquisition cost (CAC) is one such investment, and it’s where a lot of marketing dollars get spent… but is it the most rewarding? 

Let’s start...

The opportunities for direct customer contact seem to be growing fewer and farther between as technology advances with more efficiencies and better self-service functionality. 

This is a good thing though, right?  After all, if we can make a task easier for a customer, and achieve it without the need for human intervention, it’s WIN, WIN! 

So what’s the problem?

Well, sometimes we can focus more...

Are You Looking For Answers?

When we have a product or service to sell, we often focus on how we can draw more attention to it.  How can we make it more visible, more attractive, more affordable, more desirable?   Sometimes, in our quest for answers, we forget to consider WHO is looking for our products and HOW they go about doing it. 

What we should be asking is…  

What are the questions?

The...

Brisbane, Australia – March 7, 2018

Today, Commerce Vision announce the release of their highly anticipated Personalisation module, created specifically for their Customer Self Service eCommerce platform. 

Personalisation has been designed from the ground up to allow digital marketers to individualise the customer experience, including targeted messaging, content, and product suggestions.    

...

It seems like everyone and their dog is willing to raise a big scary security flag and waive it around in the interests of being seen as an expert. Now, don’t get me wrong, security is important (and a big part of the decisions we make here at Commerce Vision), but that whole waving a red flag at a bull thing seems a bit outdated and frankly… not very helpful.

So here’s some (hopefully) helpful

Brisbane, Australia – May 30, 2017 – Commerce Vision today announced general availability of LUCY powered by Microsoft Azure – an automated order processing software that captures a customer’s emailed purchase orders and generates accurate sales orders in their suppliers’ ERP systems.

LUCY was developed as an intelligent application from day one, so it is trained to remember customers’ purchase...

I came across a really interesting article the other day, and something in it has been bugging me ever since.

The article itself is fantastic and I’d actually completely encourage you to take a read if you have time:

Selling is not about Relationships

If you don’t have time, let me give you the Cliffs Notes. Several years ago, the Sales Executive Council conducted a worldwide study of sales...

I couldn't resist a subtle Beyoncé reference in there. I needed something to lighten the mood because I'm about to say something a lot of people may not like to hear. Ready? Here we go:

Don't use a banner slider. 

No, really. Even if you think you need it... You probably don't. Don't do it. 

I realise that asking you to just take my word for it is probably stretching the friendship a...

I love some of the phrases that get bandied about in the sales industry. “Show up and throw up” is my current favourite. Not only because it rhymes, but also because you instantly want to screw up your face at the image it conjures. It’s a little gross, right? So is the sales tactic it describes.

For those who haven’t heard it before, I came across a great explanation of it: “This negative...

I saw a great quote on LinkedIn the other day and immediately went out to buy the book it was referencing (I’m currently working my way through it; I’ll let you know what I think once I finish it). The quote by itself is incredibly powerful though, and I think sums up a lot of what CSP strives to achieve.

(There is no B2B or B2C: It’s Human to Human: #H2H by Bryan Kramer)

Human to Human....