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An estimated one million B2B sales jobs have disappeared as commercial buyers go digital with their purchase process

 

The B2B buyer’s landscape is...

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If your business runs an eCommerce website (or any website for that matter), you’re undoubtedly aware of the importance of SEO. You may even employ a...

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We are proud to announce the coming together of the Commerce Vision and Opmetrix teams, on a shared journey to bring world class, B2B omnichannel...

Commerce Vision Blog


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The past few years have seen huge changes in the B2B eCommerce landscape. Not only has the sector faced ongoing challenges from supply chain...

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There's an old saying in business that “a happy customer tells a friend, but an unhappy customer tells the world”.

An exceptional customer...

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When it comes to eCommerce, the ultimate goal is to make it simple. Whether it's a pair of shoes or thousands of dollars in construction materials,...

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Choosing a B2B eCommerce platform for your business can seem like a daunting task. Your evaluation needs to consider factors such as features,...

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The importance of elements such as deep integration to internal systems, ease of use, and self-service capability was discussed in Part 1 of our...

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B2B eCommerce has changed for good, and the expectations buyers have of your online platform are now higher than ever. This is due in part to COVID,...

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A relative newcomer to the world of B2B payments, Buy Now Pay Later can be a win/win for both you and your customers.

When Buy Now Pay Later (BNPL)...

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COVID-19 has brought us extended lockdowns, pervasive uncertainty, and fundamentally changed the world as we know it. All of these factors are reshaping customer behaviour.  This pandemic has changed how we interact and consumers across the globe are looking at products and brands through a new lens. Namely, how and where we like to shop and checkout.  So how do you make sure you're continuing to give your customers the experience they expect, when those expectations have shifted? Below are a few points that can help you stay connected to your customers. 

 

1. Meet your customers where they are today 

2. Reimagine customer experience 

3. Build capabilities for a fast changing environment 

 

Meet your customers where they are today 

Customers’ normal patterns of life have come to a halt. Simple activities like a trip to the grocery store or dining out with friends are now difficult, risky, or even prohibited. As a direct result, demand patterns have shifted. It’s undeniable that the growth of online shopping is far outpacing the sales from brick-and-mortar stores. Customers now need digital at home options - easy check out, online tracking and hassle-free returns options to name a few.

 

Reimagine customer experience 

As I mentioned above, we expect consumer habits and preferences to change. Ensuring your delivery model is able to help consumers navigate in this time, will establish a strong advantage against your competitors. For example, in China there has been a 55% increase in consumers intending to permanently shift to online grocery shopping. Some consumers will be trying digital and remote experiences for the first time - so you want to ensure your website, checkout and online store is easy to navigate. 

 

Whether it's Business to Business (B2B) or Business to Consumer (B2C), rising to customer expectations is a must. Customers just expect more now. 

 

Build capabilities for a fast changing environment 

Constant reviews of your business processes will help create a seamless experience for your customers. At Commerce Vision we can assist with a blueprint/health check of your process model and support you in identifying where you can make changes to drive innovation.  We're here to help, so take advantage of our expertise!

 

If you'd like to discuss any of the above with me, please don't hesitate to get in touch!

 


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