Why show pieces when you have the whole puzzle?

The great thing about shopping online is that I can search for and find almost anything when I know what I’m looking for.  And that’s great, but when I don’t really know what I’m looking for, what happens then?  I could find a range of products that should be ok, but really, I’m not sure.

Not Sure = Cart Abandoned

In eCommerce, we're all too aware of the very tangible connection between ‘Not sure’

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How often do you talk to your customers?

The opportunities for direct customer contact seem to be growing fewer and farther between as technology advances with more efficiencies and better self-service functionality. 

This is a good thing though, right?  After all, if we can make a task easier for a customer, and achieve it without the need for human intervention, it’s WIN, WIN! 

So what’s the problem?

Well, sometimes we can focus more...

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Payment Surcharges

Are you losing too much money through payment transaction costs?

 

Some customers I’ve spoken to have been surprised at both the amount they’re paying, and also the extent to which payment transaction fees can vary across different types of credit cards and payment gateways.

 

We can provide options to recoup some or all of your transaction costs.

 

Your approach will be key in achieving the...

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Measure twice, cut once: commonly recommended additions to eCommerce

I’ve been seeing a lot of posts lately from various sources all taking about ways customers can increase conversions for their eCommerce sites. Actually… I always see these posts because I go looking for them, but still. Some have some great ideas, and some fall back on “tried and true” methods that people may  implement without fully considering the ramifications.

 

So for this week’s focus I...

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Commerce Vision's 2016 release is here

 

You've been asking, the  IT gurus have been typing, and it's finally time to show you what is under the hood of this year's release. With our latest release, we've tried to give you some great new features. I thought I would focus today's post on a few of my favourites.

 

I'm not really one for small talk when there are some seriously awesome things to get stuck into, so let's dive right in....

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Sell More Purple Widgets (Create Custom Landing Pages)

Your stock is on its way. Eight pallets full of purple widgets of varying sizes should land in your online warehouse in the next few days. You nabbed them at a price so ridiculous you practically stole them from the supplier, but how are you going to get them back out the door as quick as they came in and make a tidy profit along the way? Digital Marketing!

 

If you build it, they will come

...

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Personalisation - How To

Personalisation is important. Our recent blog post -  Why Is Personalisation Important - uncovered some reasons as to why it should become part of your marketing arsenal. Today we will be diving into the “How To” of personalisation and run through some scenarios in the BPD CMS that you can set up on your own website today.

Who are your customers?

Effective personalisation relies on an...

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Google Analytics 101

 

Who are your customers? What do they want? and Why should you care?

 
Most of you reading this will be able to answer these questions with a level of authority... but what if I asked you to prove who your customers are and what they want. How would you do that?
 
Technology today allows companies to track every digital move a person makes.  As the digital marketers in control of this power, it...
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