hellers case


Case study
Solution Opmetrix
Industry Foodservice


Hellers is New Zealand’s leading manufacturer and distributor of small goods and the number one seller of sausages, bacon and ham.

Heller’s system of using pen and paper for its sales team was outdated and inadequate. With the company picking up more business due to expansion, a solution was needed to reduce administration work, connect field and office workers and to gain measurable insight into the business.


Opmetrix goes beyond technology to deliver a complete solution with innovative mobile technology and a team with exceptional industry knowledge. Which made Calder take notice;

“I’d say the number one thing we noticed about Opmetrix was that they understand our business and especially FMCG – that’s where it fit like a glove. Opmetrix was tailored to our individual business and allows us to make our own choices and find our own way, so we can operate it at the level we want”


Hellers’ took the decision to use Opmetrix in 2011, quickly arming its sales team with iPad devices. The management team have not looked back since.

“It’s made our field team a lot more efficient. Its critical activities that you want a report on and so using a tool like this in combination with distribution data is a vehicle which helps you to achieve targets”

Utilising Opmetrix as an essential business tool, Hellers has transformed the face of its sales and merchandising by enabling admin to manage field workers by reviewing activity such as call time, tracking deals and distribution, as well as setting targets.

“Opmetrix takes you on a journey if you use it properly. You have a vehicle that allows you to be more disciplined in what you’re doing. The secret to getting this to work is to make sure you’ve got a management team taking responsibility for using the data. Are there other businesses who could do with it? By miles!”

Kevin Calder National Sales Manager

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