It’s apparent from the get-go that Bri Vernon-Cox is passionate about eCommerce! As eCommerce Manager for Bunzl Safety, Bri’s got an amazing wealth of knowledge and insight into the differences between B2B and B2C, and she really gets what makes B2B so special.
In episode 8, Andrew chats to Bri about her approach to customer care, essential B2B functionality like PunchOut, and her experience bringing the whole business along for the eCommerce ride. Covering topics like custom catalogues, order approvals, order tracking, and customised products, Andrew and Bri discuss the kind of rich online functionality that allows Bunzl to provide exceptional service and care to its customers.
Find the transcript here - https://www.commercevision.com.au/ep8-transcript-behind-the-scenes-b2b-ecommerce
As we’re all aware, COVID has turned the way we do business upside down. In episode 7, Andrew chats with Olivija van Heerwaarden, Marketing & eCommerce Manager at CWM Homewares, about her company’s experience on this rollercoaster.
Olivija shares her insights and explains how CWM have found technology and innovation to be key - not only in weathering the pandemic, but emerging even stronger than before. Virtual showrooms, clickable catalogues, and a robust eCommerce platform are the kind of tools that have allowed CWM to stay agile and connected to their customers.
But going from B2B to a D2C (Direct-to-Consumer) model isn’t as simple as you might think. Join Andrew as we discover the challenges of going D2C when your bread & butter is B2B!
Find the transcript here - https://www.commercevision.com.au/ep7-transcript-when-b2b-goes-d2c
Sales order automation is not a new invention, rather, it’s the digitisation of an age-old process. There are countless B2B businesses out there with sophisticated eCommerce solutions who struggle to get some customers to order online. So what do they do? Pay someone to sit there punching orders into their back-end systems. Which naturally means slow processing times, human error, and costly returns.
Here’s where automation comes in. In Episode 6, we chat to Aaron Rasmussen about automated order processing solution, Lucy.
An AI-enriched application, Lucy is empowering businesses to transform their purchase order to sales order process, benefitting their cashflow, customer service levels, and cost-to-serve.
The journey with Lucy has also seen some surprises along the way… Join us for a behind-the-scenes look into the world of order automation.
Find the transcript here - https://www.commercevision.com.au/ep6-transcript-the-power-of-sales-order-automation
Let’s talk about the ‘holy trinity’ of commercial strategy – Sales, Marketing, and Digital. A very important interplay exists between these functions in any business – and if not, it should!
This month Andrew draws on veteran strategist Paul Munkley’s experience with organisations that thrive (or DON’T) based on their approach to this all-important triangle. We also explore the critical role of business facets such as Culture, Cadence, Cameraderie, and KPIs.
Join us for some fantastic B2B and B2C eCommerce insights.
Find the transcript here - https://www.commercevision.com.au/ep5-transcript-intersect-of-sales-marketing-digital
This episode emerged from a webinar that Andrew presented in conjunction with the Dialog Dynamics team here in Australia. Discussing the state of B2B eCommerce amidst COVID-19, Andrew paints a picture of a business landscape that seems to be evolving at a rate of knots.
With eCommerce exploding in every corner of the globe, where does that leave B2B businesses who’ve been caught unawares? Is it too late to make a shift to digital? What aspects of eCommerce should you focus on?
Andrew also chats to Wroxton ('Rocky') Innes, Managing Director of Saddlery Trading Company. Rocky is uniquely poised to give an account of his experience - not only as a B2B Wholesaler / Distributor, but a B2C Retailer as well.
Find the transcript here - https://www.commercevision.com.au/ep4-transcript-ecommerce-is-the-new-normal