Over the last 2 years, I have spoken to many business owners, and managers about reducing their cost to serve whilst maintain service levels.

There was a famous series of Castrol GTX ads on television from 20 years ago that showed 1930’s Chicago gangsters educating motorists that ‘Oil’s ain’t oils’ when it came to a car’s performance…….and it struck me that the message is analogous to eCommerce.

Why is it when we are surrounded with so much choice we can find it hard to make decisions?

You've been asking, the  IT gurus have been typing, and it's finally time to show you what is under the hood of this year's release. With our latest release, we've tried to give you some great new features. I thought I would focus today's post on a few of my favourites.

As we move into the second half of 2016 I think it is a fair assumption that there would be very few businesses who aren’t executing or at least planning some form of digital journey in their business, whether it be a simple website with a basic catalogue or full blown eCommerce with all the trimmings.

Personalisation is important. Our recent blog post -  Why Is Personalisation Important - uncovered some reasons as to why it should become part of your marketing arsenal. Today we will be diving into the “How To” of personalisation and run through some scenarios in the BPD CMS that you can set up on your own website today.

BRISBANE, Australia,  17^th July 2019

In the last five years, the cost of acquiring new customers has increased by over 50%. SEO, SEM and sponsored social posts… Marketing is simply becoming more expensive.  In a growing business, I’m sure you agree, costs are considered investments. Customer acquisition cost (CAC) is one such investment, and it’s where a lot of marketing dollars get spent… but is it the most rewarding? 

Why BAT Industrial turn to Commerce Vision

Platform. People. Results.

Platform. People. Results.