Search Analytics

Are You Looking For Answers?

When we have a product or service to sell, we often focus on how we can draw more attention to it.  How can we make it more visible, more attractive, more affordable, more desirable?   Sometimes, in our quest for answers, we forget to consider WHO is looking for our products and HOW they go about doing it. 

What we should be asking is…  

What are the questions?

The...

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SEO 101

 
Search Engine Optimisation, commonly abbreviated to SEO, is an important part of any digital marketing or in fact business plan.  Unfortunately SEO has got a reputation  as black magic with SEO wizards concocting  a mixture of technical and marketing magic and creating a spell to make Google to love them. The reality is that it’s a simple, structured and often overlooked part of a digital...
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Google Analytics 101

 

Who are your customers? What do they want? and Why should you care?

 
Most of you reading this will be able to answer these questions with a level of authority... but what if I asked you to prove who your customers are and what they want. How would you do that?
 
Technology today allows companies to track every digital move a person makes.  As the digital marketers in control of this power, it...
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