Commerce Vision Blog

Personalisation is important. Our recent blog post -  Why Is Personalisation Important - uncovered some reasons as to why it should become part of your marketing arsenal. Today we will be diving into the “How To” of personalisation and run through some scenarios in the BPD CMS that you can set up on your own website today.

Your stock is on its way. Eight pallets full of purple widgets of varying sizes should land in your online warehouse in the next few days. You nabbed them at a price so ridiculous you practically stole them from the supplier, but how are you going to get them back out the door as quick as they came in and make a tidy profit along the way? Digital Marketing!

“For time and the world do not stand still. Change is the law of life. And those who look only to the past or the present are certain to miss the future.” – John F Kennedy

I’ve been thinking a lot about change recently. About the ever shrinking gap between B2B and B2C. About what that means for us at CV, and you as CV customers. 

Alright, it’s not the best blog title in the world, but I have to say, trying to make a pun out of “meta description” isn’t easy… you try it!

It seems like everyone and their dog is willing to raise a big scary security flag and waive it around in the interests of being seen as an expert. Now, don’t get me wrong, security is important (and a big part of the decisions we make here at Commerce Vision), but that whole waving a red flag at a bull thing seems a bit outdated and frankly… not very helpful.

1. Take them where they want to go

Today’s blog focuses on a simple but powerful premise: don’t use customer acquisition to offset customer attrition.

No, I’m not talking about the big fight from a fortnight ago, or the Nintendo game from the 80’s (though I did find an online version of the Mike Tyson version if you want to take a trip down memory lane).

I’m talking about PunchOut as it relates to eCommerce. Oh yes, it’s another cool tool in the CV arsenal just waiting for you.

A few years back, our Director of Consulting Services - Andrew Rogencamp wrote a post on the differences between integrating and interfacing to ERPs like PRONTO. Reading that post, the lightbulb moment for me was in the need for speed and simplification of the fulfilment process in eCommerce. And as you have an eCommerce platform that’s integrated to your ERP system you are already ahead of the curve.

I’ve spent a lot of time lately researching the most common B2B eCommerce pain points, and it got me thinking about you, my delightful customers. My internet trawling highlighted several features that got repeated mentions…  and I’m happy to report that you can already implement all of them!

If you follow the Google Webmaster blog, you would have seen the news drop a few weeks ago that Google has started rolling out mobile-first indexing. As part of the announcement, they’ve dispelled a few myths that have turned (in certain circles) into campfire bogeyman stories.

The opportunities for direct customer contact seem to be growing fewer and farther between as technology advances with more efficiencies and better self-service functionality. 

This is a good thing though, right?  After all, if we can make a task easier for a customer, and achieve it without the need for human intervention, it’s WIN, WIN! 

What’s Changed & What’s New?

It's time for another new features roundup and we've created some great new features for you!

Everyone knows what B2C is. Even people who have never heard the term before have still experienced it firsthand. Business to consumer, (B2C) - the selling of goods and services directly to the end user – it is part of our everyday life. Who hasn’t shopped online?!