Buy Now, Pay Later, Performance Insights

As the Buy Now, Pay Later wave crashes over eCommerce disrupting the more traditional payment and credit methods, I can understand the businesses who are still evaluating the implications associated with offering it to their customers.   From the transaction costs and moral dilemma of facilitating easy credit on one hand, to the potential boost in sales and significant reduction in fraud risk on...

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Why show pieces when you have the whole puzzle?

The great thing about shopping online is that I can search for and find almost anything when I know what I’m looking for.  And that’s great, but when I don’t really know what I’m looking for, what happens then?  I could find a range of products that should be ok, but really, I’m not sure.

Not Sure = Cart Abandoned

In eCommerce, we're all too aware of the very tangible connection between ‘Not sure’

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Staff Transitions

Staff transitions are an inevitable part of business operations as organisational structures change and people navigate through their own career trajectory.  Despite their inevitability however, each transition can create a time of significant turmoil for the Outgoing Person, the Newbie, and the Business:

  • The Outgoing Person strives to keep business as usual running smoothly whilst...
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Payment Surcharges

Are you losing too much money through payment transaction costs?

 

Some customers I’ve spoken to have been surprised at both the amount they’re paying, and also the extent to which payment transaction fees can vary across different types of credit cards and payment gateways.

 

We can provide options to recoup some or all of your transaction costs.

 

Your approach will be key in achieving the...

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Measure twice, cut once: commonly recommended additions to eCommerce

I’ve been seeing a lot of posts lately from various sources all taking about ways customers can increase conversions for their eCommerce sites. Actually… I always see these posts because I go looking for them, but still. Some have some great ideas, and some fall back on “tried and true” methods that people may  implement without fully considering the ramifications.

 

So for this week’s focus I...

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Who is responsible for your website?

Back in 2001 when Commerce Vision was founded our interactions with prospects and customers was very different from what it is today.

Thinking about this over the last weeks and following on from an article I wrote some weeks ago (Rackham was right) it struck me that there has been a dramatic business shift over the last 15 years from the back office to the front office.Then the lights came on...

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Rackham was right

Way back in last century... well not way back but towards the end of the 80’s, Neil Rackham wrote a seminal book ‘Making Major Sales’ which was based on his research from over 10,000 sales engagements.

Rackham’s research revealed that whilst organisations had focussed heavily on their sales processes and had mapped and enforced them across their sales team, customers were wired differently and...

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Sell More Purple Widgets (Create Custom Landing Pages)

Your stock is on its way. Eight pallets full of purple widgets of varying sizes should land in your online warehouse in the next few days. You nabbed them at a price so ridiculous you practically stole them from the supplier, but how are you going to get them back out the door as quick as they came in and make a tidy profit along the way? Digital Marketing!

 

If you build it, they will come

...

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Are your people on board with your digital journey?

As we move into the second half of 2016 I think it is a fair assumption that there would be very few businesses who aren’t executing or at least planning some form of digital journey in their business, whether it be a simple website with a basic catalogue or full blown eCommerce with all the trimmings.

So why is it that businesses understand the importance of digital and are investing in tools...

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Why is personalisation important?

Why is it when we are surrounded with so much choice we can find it hard to make decisions?

In my mother’s day she shopped locally and had a personal relationship with the grocer, butcher, and fruiterer. These businesses were all part of her local community and knew her name, her likes and dislikes. They gave her suggestions of what was good to buy, what was on special. They tailored their...

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